Thoughtful Financial Planning in Knoxville

Financial Planning with Depth, Not Hype

While many firms focus on marketing reach or scale, Proffitt Goodson continues to grow through client trust and process integrity. Their Knoxville office serves as a central hub for clients across East Tennessee seeking structure in their financial lives.

Focused on Real Outcomes

Each plan developed at Proffitt Goodson is personalized to reflect the full context of the client’s life. Whether navigating a business exit, preparing for retirement, or planning a major family transition, the firm offers a coordinated approach.

A Planning Experience that Evolves with You

Financial goals change—and Proffitt Goodson ensures that planning evolves in sync. Ongoing reviews, clear check-ins, and transparent communication are all part of their steady, client-first approach.

Grounded in Fiduciary Standards

The firm’s fiduciary foundation isn’t just a designation—it informs every recommendation and interaction. Clients trust that their advisor is acting in their best interest at all times.

The Knoxville Difference

Proffitt Goodson’s local roots bring an understanding of the East Tennessee economy, real estate landscape, and small business ecosystem. This context allows them to deliver planning solutions that resonate in both local and statewide contexts.

For Those Who Value Clarity and Structure

If you’re searching for a financial advisor in Knoxville who prioritizes listening, personalization, and long-term outcomes, Proffitt Goodson offers a distinctly thoughtful approach.


DISCLOSURES: The information provided in this letter is for general informational purposes only and should not be considered an individualized recommendation of any particular security, strategy, or investment product, and should not be construed as investment, legal, or tax advice. Proffitt & Goodson, Inc. makes no warranties with regard to the information or results obtained by third parties and its use and disclaims any liability arising out of, or reliance on the information. The information is subject to change and, although based on information that Proffitt & Goodson, Inc. considers reliable, it is not guaranteed as to accuracy or completeness. Source information is obtained from independent financial data suppliers (Interactive Data Corporation, Morningstar, etc.). The Market Categories illustrated in this Financial Market Summary are indexes of specific equity, fixed income, or other categories. An index reflects the underlying securities in a particular selection of securities picked due to a particular type of investment. These indexes account for the reinvestment of dividends and other income but do not account for any transaction, custody, tax, or management fees encountered in real life. To that extent, these index numbers are artificial and cannot be duplicated in real life due to the necessity of paying those transaction, custody, tax, and management fees. Industry and specific sector returns (technology, utilities, etc.) do not account for the reinvestment of dividends or other income. Future events will cause these historical rates of return to be different in the future with the potential for loss as well as profit. Specific indexes may change their definition of particular security types included over time. These indexes reflect investments for a limited period of time and do not reflect performance in different economic or market cycles and are not intended to reflect the actual outcomes of any client of Proffitt & Goodson, Inc. Past performance does not guarantee future results.

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Financial Planning with Clarity and Trust in Knoxville

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