Why Choose ProffittGoodson?

OurStory

Over three decades ago, David Goodson and Jim Proffitt saw a need for a different kind of advice in investing. David, a financial consultant with a national wirehouse, and Jim, a former banker turned CPA, understood all too well the shortcomings of sales-driven, product-oriented investing. David and Jim founded ProffittGoodson in 1986 to refocus their responsibilities solely on their clients.

Here we offer a brief introduction to our 35 year history. From the company’s inception to today, we continue to adhere to our mission and principles, as SEC-Registered Investment Advisors* or RIAs.

At ProffittGoodson, we aim to further your Money Mission with expertise and a personal touch, to make you feel secure in your financial future.

Registration of an investment adviser does not imply any level of skill or training.*

GET TO KNOW PROFFITTGOODSON

OUR HISTORY

  1. 1986

    Firm founded by David Goodson and Jim Proffitt to shift away from a product focus and concentrate solely on their client's needs

  2. 1989

    First institutional client served

  3. 1999

    PG builds Old Kingston Place, expanding office space

  4. 2002

    Firm builds on investment history, expanding portfolio diversification through international ETFs, blending a disciplined active stock strategy with low-cost indexing

  5. 2015

    PG doubles office space to accommodate growth. Michael Cermak joins the firm as investment analyst and advisor.

  6. 2017

    Neil Goodson joins firm, bringing experience in institutional investing.

  7. 2020

    Firm exceeds half a billion dollars in client assets under management.

Today ProffittGoodson serves a range of different clients.

Decades of experience enables ProffittGoodson to empower our clients by helping to align money decisions with life goals through a deep understanding of their complete financial life. We call this our client’s Money Mission.

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