Serving Knoxville and Beyond

ProffittGoodson is proud to serve clients across East Tennessee and throughout Tennessee. We’re not a national chain. We’re not a firm trying to be everything to everyone. We’re a boutique team of credentialed professionals focused on doing right by a select group of clients who value clarity, discretion, and a long-term relationship.
If you're looking for a wealth planner, investment advisor, or financial coach in Knoxville who takes a customized, fiduciary-first approach, we invite you to explore a conversation.
Let’s Talk About What’s Possible
Every financial journey is unique. Whether you're seeking guidance on investment strategy, retirement planning, or financial coaching, ProffittGoodson offers a personalized experience grounded in integrity and strategy.
Want to learn more? Schedule a consultation with our team to see how we can support your goals—without the pressure.
When it comes to your finances, it’s not about being flashy—it’s about being clear, consistent, and intentional. That’s the core belief behind our work at ProffittGoodson, a Knoxville-based wealth management and financial planning firm serving individuals and families across Tennessee.
If you're looking for a wealth planner, investment advisor, or financial coach in Knoxville who takes a customized, fiduciary-first approach, we invite you to explore a conversation.
For many of our clients, the biggest challenge isn’t managing wealth—it’s making decisions with clarity. That’s why we take a coaching approach to financial advising.
Forget the headlines and hype. Instead, ask these essential questions. A good advisor will be transparent, direct, and consistent in their approach.
Wealth management firms come in all shapes and sizes. Large institutions often have impressive branding, but they can also come with layers of bureaucracy.
One of the biggest misconceptions is that financial planners just pick stocks. In reality, true planning means looking at the full picture.
If you’ve ever searched for a financial advisor in Knoxville or East Tennessee, chances are you’ve seen lists that claim to rank the “top 10” or “best” wealth managers in the area. While these lists may be popular online, they often overlook what truly matters: finding an advisor whose approach, ethics, and structure are aligned with your life.
The word fiduciary is more than industry jargon. It defines an advisor’s legal obligation to put your best interests ahead of their own. This may sound like common sense—but not every financial professional is held to this standard.
Managing substantial wealth requires a strategic approach that goes beyond traditional investment planning. High-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs) face unique financial complexities, from tax optimization to estate planning.
For high-net-worth (HNW) and ultra-high-net-worth (UHNW) individuals, tax planning is more than just an annual exercise—it’s a fundamental part of long-term wealth management.
Market volatility is an inevitable part of investing, but how individuals respond to it can make all the difference in long-term financial outcomes. Sharp market swings can trigger emotional decision-making, which often leads to costly mistakes.
Something profound is happening in Knoxville’s financial world.
The city’s most discerning individuals and families are quietly shifting their focus away from traditional financial institutions and toward a more personalized, sophisticated approach to wealth management.
But what exactly is driving this trend?
In the heart of Tennessee, a quiet revolution is reshaping the way individuals and families approach wealth management.
Gone are the days when large, impersonal institutions were the default choice for financial guidance.
Today, discerning clients are turning to boutique wealth management firms for a more personalized, client-centric experience.
When it comes to managing wealth, the choices you make today can shape your financial future for decades to come.
In Knox County, a quiet but powerful shift is taking place.
Savvy investors, families, and high-net-worth individuals are increasingly turning to fiduciary financial advisors.
Why?
Because fiduciaries are held to the highest standard of care: they are legally and ethically obligated to act in your best interest.
Learn how to choose the best wealth manager in Knoxville. Explore key qualities, questions to ask, and steps to find the right financial professional.
Discover how to find the best financial advisor in Knoxville. Follow these steps to identify the right professional for your financial goals.
Secure your future with the best retirement planning in Knoxville. Learn how to find expert advisors and create a personalized strategy for retirement success.