Why Fiduciary Matters in Tennessee

At ProffittGoodson, we act as fiduciaries 100% of the time. That means we are legally obligated to act in your best interest, not ours. We’re not here to push a product. We’re here to provide advice that’s built around your needs, goals, and timeline.
Unfortunately, many people are unaware that not all financial professionals are held to this same standard. Some are only required to recommend options that are “suitable,” even if better alternatives exist.
As fiduciary advisors based in Knoxville, we offer:
Transparent, fee-only planning
Investment recommendations not tied to commissions
Comprehensive strategies that integrate tax, estate, and cash flow considerations
At ProffittGoodson, we act as fiduciaries 100% of the time. That means we are legally obligated to act in your best interest, not ours. We’re not here to push a product. We’re here to provide advice that’s built around your needs, goals, and timeline.
Knoxville has always been a city with deep roots and strong values. But in recent years, we’ve seen tremendous growth—from business expansion and new development to an influx of families relocating from other parts of the country. With that growth comes more complexity in financial decision-making.
When it comes to your finances, it’s not about being flashy—it’s about being clear, consistent, and intentional. That’s the core belief behind our work at ProffittGoodson, a Knoxville-based wealth management and financial planning firm serving individuals and families across Tennessee.
If you're looking for a wealth planner, investment advisor, or financial coach in Knoxville who takes a customized, fiduciary-first approach, we invite you to explore a conversation.
For many of our clients, the biggest challenge isn’t managing wealth—it’s making decisions with clarity. That’s why we take a coaching approach to financial advising.
Forget the headlines and hype. Instead, ask these essential questions. A good advisor will be transparent, direct, and consistent in their approach.
Wealth management firms come in all shapes and sizes. Large institutions often have impressive branding, but they can also come with layers of bureaucracy.
One of the biggest misconceptions is that financial planners just pick stocks. In reality, true planning means looking at the full picture.
If you’ve ever searched for a financial advisor in Knoxville or East Tennessee, chances are you’ve seen lists that claim to rank the “top 10” or “best” wealth managers in the area. While these lists may be popular online, they often overlook what truly matters: finding an advisor whose approach, ethics, and structure are aligned with your life.
The word fiduciary is more than industry jargon. It defines an advisor’s legal obligation to put your best interests ahead of their own. This may sound like common sense—but not every financial professional is held to this standard.
Managing substantial wealth requires a strategic approach that goes beyond traditional investment planning. High-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs) face unique financial complexities, from tax optimization to estate planning.
For high-net-worth (HNW) and ultra-high-net-worth (UHNW) individuals, tax planning is more than just an annual exercise—it’s a fundamental part of long-term wealth management.
Market volatility is an inevitable part of investing, but how individuals respond to it can make all the difference in long-term financial outcomes. Sharp market swings can trigger emotional decision-making, which often leads to costly mistakes.
Something profound is happening in Knoxville’s financial world.
The city’s most discerning individuals and families are quietly shifting their focus away from traditional financial institutions and toward a more personalized, sophisticated approach to wealth management.
But what exactly is driving this trend?
In the heart of Tennessee, a quiet revolution is reshaping the way individuals and families approach wealth management.
Gone are the days when large, impersonal institutions were the default choice for financial guidance.
Today, discerning clients are turning to boutique wealth management firms for a more personalized, client-centric experience.
When it comes to managing wealth, the choices you make today can shape your financial future for decades to come.
In Knox County, a quiet but powerful shift is taking place.
Savvy investors, families, and high-net-worth individuals are increasingly turning to fiduciary financial advisors.
Why?
Because fiduciaries are held to the highest standard of care: they are legally and ethically obligated to act in your best interest.
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