Connor Cox, CFP® Connor Cox, CFP®

Breaking Down the One Big Beautiful Bill Act

The One Big Beautiful Bill Act (OBBBA), signed into law on July 4, 2025, introduces sweeping changes that will shape tax planning and financial strategies for years to come. Designed to extend key provisions of the Tax Cuts and Jobs Act (TCJA), the OBBBA brings permanent tax bracket adjustments, increases to the standard deduction, and introduces new opportunities—like a senior bonus deduction, an expanded SALT cap, and charitable contribution rules even for standard filers. It also launches the Trump Account Pilot Program, aimed at helping future generations fund education and first-time home purchases. Learn what these tax law changes mean for your financial future, whether you're a retiree, business owner, or high-net-worth individual.

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Proffitt Goodson Proffitt Goodson

Protecting Your Wealth: The Latest Online Scams and How to Avoid Them

As trusted fiduciary financial advisors in Knoxville, we believe your financial security goes beyond investment management—it includes protecting you from online fraud. From sophisticated smishing scams targeting bank and brokerage clients to the IRS’s 2025 “Dirty Dozen” tax fraud list, cybercriminals are becoming more creative and aggressive. Learn how to spot red flags, secure your accounts, and avoid common scams affecting Tennessee investors, retirees, and professionals. Stay informed, stay safe, and partner with a financial advisor who puts your security first.

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Neil Goodson Neil Goodson

Navigating 2025: Finding Clarity in the Uncertainty

For those who follow markets and macroeconomics closely, the first half of 2025 has been nothing short of dramatic. For everyone else, it’s likely felt exhausting. Trade disputes, market volatility, an escalating conflict in the Middle East, and rising national debt have made financial headlines feel like a never-ending stream of bad news.

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Michael Cermak Michael Cermak

Stocks Rise, Yields Roar

Since bottoming on April 8th amid tariff-induced uncertainty, the stock market has mounted a robust rally, fueled by renewed investor confidence and resilient corporate earnings. In contrast, the bond market has remained volatile, burdened by concerns over U.S. fiscal sustainability and uncertain monetary policy.

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Connor Cox, CFP® Connor Cox, CFP®

The One Big, Beautiful Bill

On May 22, the House of Representatives passed a major tax bill called “The One Big, Beautiful Bill.” The goal is to extend and expand specific provisions of the Tax Cuts and Jobs Act (TCJA), which are set to expire at the end of the year. The bill provides a clearer view of potential tax changes.

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Neil Goodson Neil Goodson

This Isn’t New: Understanding the Market Correction

After a strong start to the year, markets took a step back in February and March. Global stocks returned -1.3% for the quarter, while the S&P 500—led by a pullback in tech—fell 4.3%. From its recent peak, the S&P 500 declined over 10%, entering correction territory.

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Connor Cox, CFP® Connor Cox, CFP®

Tax Planning for the 11th Hour

If you are just now thinking about ways to reduce your 2024 tax bill, you’re not alone. Many taxpayers wait until they experience the sticker shock of their impending tax bill to take action.

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ProffittGoodson ProffittGoodson

Money Moves…But Will It Carry Your Mission Forward?

At Proffitt & Goodson, we believe that financial management is about more than just numbers. It’s about purpose. For our institutional and nonprofit clients, this means aligning financial strategies with their mission to create lasting impact. 


We’re all in on your money mission.

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Connor Cox, CFP® Connor Cox, CFP®

Beneficial Ownership Information Reporting is Back (Again)

The Financial Crimes Enforcement Network (FinCEN) has reinstated the Beneficial Ownership Information (BOI) reporting requirement under the Corporate Transparency Act (CTA), following a recent federal court decision that lifted a previous injunction. As a result, many companies must now file their BOI report by March 21, 2025.

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Michael Cermak Michael Cermak

Investing Amid Uncertainty

With the prospect of renewed tariffs under the Trump administration, many investors are understandably concerned about how trade policies could impact their portfolios. Markets dislike uncertainty, and history has shown that tariffs can cause short-term volatility—but as the S&P 500’s long-term trajectory reminds us, investors who stay the course are often rewarded.

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Portfolio Strategy Michael Cermak Portfolio Strategy Michael Cermak

Mean Reversion?

Market leadership is cyclical, and with U.S. stocks, particularly large tech companies, trading at high valuations, international markets offer another level of diversification at attractive valuations. International stocks offer economic and geographical diversification, helping investors navigate market cycles and avoid overexposure to any single country, sector, or company.

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Neil Goodson Neil Goodson

Another Stellar Year

As the end of the year approaches, financial markets have once again demonstrated a resilience and consistent capacity for exceptional performance. With strong global stock market gains…

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Neil Goodson Neil Goodson

The Election Is Over. Now What?

The recent presidential election has once again put the financial markets into a whirlwind, influencing everything from stock prices to bond yields and currency valuations. As investors and analysts try to gauge the full…

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Connor Cox, CFP® Connor Cox, CFP®

Planning for the End of the Year

It’s hard to believe we are just six short weeks from 2025. While the year is coming to a close, there is still plenty of time to ensure your finances end the year on a positive note. Consider several end-of-year planning…

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Neil Goodson Neil Goodson

10 Tax Strategies the Ultra-Wealthy Use

Tax planning can be complex, especially for high-net-worth individuals. At ProffittGoodson, a leading financial advisory firm based in Knoxville, Tennessee, we…

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