Connor Cox, CFP® Connor Cox, CFP®

It’s the End of the Year as We Know It!

It’s hard to believe we are just twelve weeks from 2026. While the year is coming to a close, there is still plenty of time to ensure your finances end the year on a positive note. Consider several end-of-year planning opportunities if you want to minimize your tax bill, maximize your savings, and boost your financial health as we head into the new year.

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Neil Goodson Neil Goodson

Navigating the Market’s Crosscurrents

Market swings are an unavoidable part of investing — and this year has reminded us of that in full color. From tariff-related sell-offs to powerful rebounds, the ride has been anything but smooth. Yet these fluctuations are what make long-term investing work. Declines can open the door to better opportunities, while recoveries reward patience and discipline.

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Connor Cox, CFP® Connor Cox, CFP®

Financial Foundations for the Next Generation

Planning for a child’s financial future can seem daunting, given the vast array of savings and investment options. Each account type offers distinct features, tax incentives, and eligibility requirements, making some better aligned with specific objectives.

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David Goodson David Goodson

Smart Money or Dumb Money?

Are some of the supposedly best managed, most informed investment funds really smart investors?  Last month, we discussed so-called alternative investments and their challenges for most investors.

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Michael Cermak Michael Cermak

The Risk of Losing Central Bank Credibility — and How Portfolios Can Prepare

Over the past month, the White House has stepped up pressure on the Federal Reserve, seeking to influence monetary policy decisions. Traditionally, interest rate policy has been left solely to the Fed’s Federal Open Market Committee — a group of seven Senate-confirmed governors and a rotating set of eleven regional Fed bank presidents.

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ProffittGoodson ProffittGoodson

Should Alternative Investments Be Part of Your Portfolio?

Private equity, hedge funds, and private credit are increasingly marketed to individual investors, promising diversification, lower risk, and higher returns. But high fees, illiquidity, and opaque structures can mask significant risks—especially agency conflicts between managers and investors.

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Michael Cermak Michael Cermak

Wall of Worry?

In July 2025, U.S. stocks hit ten new all-time highs, fueled by strong corporate earnings, steady GDP growth, and new trade agreements. Technology and industrials led gains, while inflation eased to 2.6% and the Fed held rates steady. Policy shifts—including higher tariffs, the GENIUS Act, and extended tax cuts—add both opportunity and uncertainty.

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Connor Cox, CFP® Connor Cox, CFP®

Breaking Down the One Big Beautiful Bill Act

Signed July 4, 2025, the One Big Beautiful Bill Act (OBBBA) extends key TCJA provisions, locks in lower tax brackets, raises the standard deduction, adds new deductions, and launches a savings program for education and first homes—reshaping tax planning for years to come.

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Proffitt Goodson Proffitt Goodson

Protecting Your Wealth: The Latest Online Scams and How to Avoid Them

As fiduciary advisors in Knoxville, we know financial security means guarding against online fraud. From smishing scams to the IRS’s 2025 “Dirty Dozen,” cybercrime is on the rise. Learn to spot red flags, protect your accounts, and avoid scams affecting Tennessee investors, retirees, and professionals.

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Neil Goodson Neil Goodson

Navigating 2025: Finding Clarity in the Uncertainty

For those who follow markets and macroeconomics closely, the first half of 2025 has been nothing short of dramatic. For everyone else, it’s likely felt exhausting. Trade disputes, market volatility, an escalating conflict in the Middle East, and rising national debt have made financial headlines feel like a never-ending stream of bad news.

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Michael Cermak Michael Cermak

Stocks Rise, Yields Roar

Since bottoming on April 8th amid tariff-induced uncertainty, the stock market has mounted a robust rally, fueled by renewed investor confidence and resilient corporate earnings. In contrast, the bond market has remained volatile, burdened by concerns over U.S. fiscal sustainability and uncertain monetary policy.

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Connor Cox, CFP® Connor Cox, CFP®

The One Big, Beautiful Bill

On May 22, the House of Representatives passed a major tax bill called “The One Big, Beautiful Bill.” The goal is to extend and expand specific provisions of the Tax Cuts and Jobs Act (TCJA), which are set to expire at the end of the year. The bill provides a clearer view of potential tax changes.

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Neil Goodson Neil Goodson

This Isn’t New: Understanding the Market Correction

After a strong start to the year, markets took a step back in February and March. Global stocks returned -1.3% for the quarter, while the S&P 500—led by a pullback in tech—fell 4.3%. From its recent peak, the S&P 500 declined over 10%, entering correction territory.

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Connor Cox, CFP® Connor Cox, CFP®

Tax Planning for the 11th Hour

If you are just now thinking about ways to reduce your 2024 tax bill, you’re not alone. Many taxpayers wait until they experience the sticker shock of their impending tax bill to take action.

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ProffittGoodson ProffittGoodson

Money Moves…But Will It Carry Your Mission Forward?

At Proffitt & Goodson, we believe that financial management is about more than just numbers. It’s about purpose. For our institutional and nonprofit clients, this means aligning financial strategies with their mission to create lasting impact. 


We’re all in on your money mission.

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Connor Cox, CFP® Connor Cox, CFP®

Beneficial Ownership Information Reporting is Back (Again)

The Financial Crimes Enforcement Network (FinCEN) has reinstated the Beneficial Ownership Information (BOI) reporting requirement under the Corporate Transparency Act (CTA), following a recent federal court decision that lifted a previous injunction. As a result, many companies must now file their BOI report by March 21, 2025.

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Michael Cermak Michael Cermak

Investing Amid Uncertainty

With the prospect of renewed tariffs under the Trump administration, many investors are understandably concerned about how trade policies could impact their portfolios. Markets dislike uncertainty, and history has shown that tariffs can cause short-term volatility—but as the S&P 500’s long-term trajectory reminds us, investors who stay the course are often rewarded.

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Portfolio Strategy Michael Cermak Portfolio Strategy Michael Cermak

Mean Reversion?

Market leadership is cyclical, and with U.S. stocks, particularly large tech companies, trading at high valuations, international markets offer another level of diversification at attractive valuations. International stocks offer economic and geographical diversification, helping investors navigate market cycles and avoid overexposure to any single country, sector, or company.

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